History of Technology Use in Advertising Essay - 3412 Words

Introduction: Chapter 1 1.1 Why is it important to ask this question? It is sometimes easy for consumers and advertisers to forget, but advertising involves a whole ecosystem of creativity, copywriter and art director, planners and Creative Directors, affiliates of the brand, via a plethora of other professionals – and professions – in order for an idea to come to life and hit our TV screens, radio waves, and any other medium available. With a perpetual flux of new technologies, media and ways to market brands, it becomes increasingly important for Creatives to understand their impact on the ways they can affect, and enhance, the creative process in advertising. For industry veteran David Ogilvy, as for hopefully most†¦show more content†¦New technologies can enable advertisers to target their audiences not only as a whole, but in segments, each creative strategy specifically catered to the different particles that make up the audience. Digitization has enabled brands, as well as advertisers, to quantify the successfulness o f an advertising campaign. The amount of clicks received, log-ons entered, credit card details filled out, or even stars rated on the back of an ad campaign can all determine how effective a creative idea has been. The implications of this very specific knowledge are that marketing strategies can more quickly adapt, improve and react to audiences, and advertising agencies can be applauded for the success of their creative output. Similarly, if the campaign flops, a brand can quickly drop an agency, or an agency can oust a creative. To this end, understanding how new technologies will affect one’s creativity becomes critical to one’s livelihood. 1.1 A brief history The individual, and the industry as a whole, needs to understand and embrace new technology, as the latter is contingent on – if not synonymous with – advertising and its constant strive to reinvent itself. Using the 20th century as a starting point, it is obvious that the relationship between advertising and technology has been a consistent, and at times bitter, one. Consistent, because from popular press all the way through to the latest iPad ‘App’, advertisers have engagedShow MoreRelatedPrivacy Issues Under Targeting Advertising1209 Words   |  5 PagesUnder Targeted Advertising Advertising has always been an important part of our society. The history of advertising can be traced to pre-modern history when it served an important purpose by allowing sellers to effectively compete with other merchants for the attention of clients in Ancient Egypt. 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The Magic System primarily focuses on how advertising development allows the public to grasp and comprehend the meaning, in accordance to be able to perceive modern advertising. Raymond Williams writes from his perspective as a committed socialist, which entails the condition that â€Å"private-sector capitalism cannot fulfil l the needs of a society as a whole† (WilliamsRead MoreIntegrated Marketing Communication1469 Words   |  6 Pagesmarket tools to communicate with customers, such as advertising, sales promotion, public relations, personal selling, Internet communication and direct marketing. (www.firstbase.ca) ‘To a CEO of a multinational corporation, advertising is an essential marketing tool that helps create a brand awareness and loyalty and stimulates demand.’(MBA Knowledge Base) In order to present Renault is a ‘young, strong and innovative brand’ (FUNDINGUNIVERSE), advertising is the core element of integrated marketing communicationRead MoreTeaching And Theories Of Communication939 Words   |  4 Pagesacknowledging some of the basic history and theories in communication, which then helped explain how things were created and then revolutionized, and why. But, I really appreciate how the course took a turn into the future. Mass communication will always hav e a place in the future, and quite frankly, as mass communication progresses, it must always change to keep up with the times. And that is the hardest thing to do, â€Å"keep up with the times.† Learning the history of mass communication is just asRead MoreA Brief Note On Supply Chain And Logistics1139 Words   |  5 Pagesand differences We have seen from above examples that supply chain and logistics is a concept that was not invented by manufacturing industry but was successfully borrowed from the military and implemented to increase its own efficiency. The focus of use of logistics and supply chain in both military and manufacturing is to make sure that people or resources or products reach their destination in time and in correct condition. However, there is also one difference in application of logistics and supply

Regulating Violence Portrayed in the Media Free Essays

string(104) " have entertained such aggressiveness nor is there a need that the individual be attracted to violence\." Two themes have emerged as dominant in recent media broadcasts: sex and violence. These two themes have proven to garner high ratings from viewers and they further ensure the success of television programs and cinema movies. Viewers themselves rank programs which feature either or both of these themes as favorites. We will write a custom essay sample on Regulating Violence Portrayed in the Media or any similar topic only for you Order Now Of greater impact it seems is the evolution of violence as depicted in the media. With the aid of modern technology, especially as employed in animation and special effects, the depiction of violence has been further facilitated and enhanced. Furthermore, the proliferation of violent programs provides easy access to the same by viewers of all backgrounds, young and old as well as impressionable and guarded alike. This reflects that regulatory boards and associations are no longer able to keep up with the numerous programs deployed containing violent content. On the other hand, the ease with which violent content may be accessed might be attributed to a slackening in standards. This is reflected in the programs which depict violent and gory images aired for children. Sometimes, as is the case with a lot of Japanese animation, the violence portrayed for the youth surpasses even that depicted for mature viewing. Scope and Nature of the Research This research intends to study the role of violence as portrayed on the screen on aggressive behavior of viewers. It is the goal of this paper to assess whether or not there is a need to regulate the extent of depicted violence on screen. Should it be shown that such a need exists, then the reasonableness of the regulation to be made will be broached. No distinction will be made between programs aired on television and those shown in movie theaters. Neither will distinction be made between programs with purely violent content and programs which only dedicate a portion of the airtime to violence. Included in the programs and movies to be analyzed will be news programs, fictional stories, and even animation. It will be borne in mind that what is of importance in this study is not so much the manner in which the violence is depicted but more on the effect that portrayals of violence has on the viewing public. What will be taken into account will be the effect that violence has on the individual behavior as well as on the society at large bearing witness to it. Given the response of persons, whether implicit or explicit, to portrayals of violence, a close look will be taken as to the effect of regulating the violent content of movies and programs in the cinema and on television. A brief analysis will be made regarding the effect such a regulation might have on viewer ratings and on the process of regulation itself. It is only as regards this aspect of regulation that an analysis of acceptable levels of violence will be made. Therefore, it is only in outlining a rational process of regulation wherein the manner of depicting violence will be assessed. These are the research goals and delimitations within which this paper will be made. Research Issues Such goals have been borne out of an observation that the increase in violent programs shown on screen have resulted in a related increase in crime and violence in the community. Several empirical research data have been obtained which support this observation. Although there has been contradictory evidence obtained which also tend to refute supporting evidence, the fact remains that in some populations and studies, a positive correlation has been drawn between television violence and violence in the individual and in the community. Furthermore, actual cases have been observed wherein felonies have been committed mimicking behavior aired on television or shown in a movie. This reflects the danger of giving free license to creativity in violent films. This is particularly so in programs wherein the characters are permitted to accomplish their criminal objectives without resulting in action by legal or police authorities. Not only as regards criminal behavior, but even in programs reflecting suicide behavior, there has been shown a duplication effect in the acts of viewers. Thus it is shown that concepts shown by the media give ideas to the audience regarding behavior that they themselves might engage in. Taking into consideration the extent of violent acts that can possibly be depicted in films today and the variety of programs accessible to different viewers, we are faced with the problem of having to control for an infinite number of different atrocities in any given community. Given these facts, the emerging issue is undeniably whether or not regulation may effect a means of control for aggressive and violent behavior in societies exposed to violence in films. Given that violent programs have already been introduced into the regular broadcast of media, would its belated regulation result in a discernable change? Furthermore, up to what extent should regulation be made in order that an observable decline is found in violent behavior of the public? Theoretical Framework The focus and issues of this paper is based on several theoretical foundations. These theories serve to ground the rationalizations and argumentations made regarding the relationship of media portrayed violence and actual violent behavior. An understanding of the theoretical framework of such a relationship will support the importance of regulation and provide a background for determining the level of regulation required. The first underlying theory bases the relationship on cognitive priming. Cognitive priming focuses on the ability of a stimulus to activate similar stimuli causing a chain of reactions as a result of the initial stimulus presented. This type of inference from one stimulus to another is largely dependent on built-in associations established in the memory pathways of the individual. Applying this approach to violence, it is theorized that the violence in films stimulates previously held aggressive thoughts or tendencies in an individual. In fact, the individual need not necessarily have entertained such aggressiveness nor is there a need that the individual be attracted to violence. You read "Regulating Violence Portrayed in the Media" in category "Essay examples" The only aspect required on the part of the individual when considering the cognitive priming approach is that there is a natural link made between the violent scene or act viewed with other violent behaviors – both those personally experienced and those simply associated on basis of logic. Emotional arousal is different from cognitive priming in this sense because in emotional arousal, the natural tendency is key in bringing forth aggressive behavior as a result of witnessing a violent program. It should be noted that arousal merely energizes dominant behavior in a particular situation. Therefore, arousal produced by watching violent programs merely facilitates or intensifies a predisposition for violence. However, if there is no prior propensity for aggression, then there is no object to be energized by the arousal resulting from violent films. Another reason why individuals are encouraged to act on their aggression after viewing violent behavior is a probable sponsor effect which operates on the mind of the viewer. This effect results from a perspective regarding the person of the sponsor endorsing the violent program. This effect is said to have relevance when certain socialization norms dominate the understanding of the viewer causing him or her to gain respect for certain authority figures – such as the ones who have permitted the airing of the violent program. Given that the acts in the program were encouraged and not prohibited, then certainly the imitation of the same in actual life should warrant the same encouragement or at least a degree of tolerance. It can thus be seen from the above theories that repeated exposure to violence on films causes an increase in permissiveness for deviant behavior. Furthermore, the lack of portrayal of punishment of violence causes viewers to rationalize that they themselves are capable of escaping reprimand should they perform the same acts. As regards sensationalized victims of violence, individuals may even bring home the message that should they themselves receive the violence witnessed, they too should receive attention and momentary fame. All these signals represent misinformed ideologies about the role and effect of violence in society thus resulting in socially maladaptive and harmful behavior. The Research Process Considering the nature of the study to be made, several resources should be tapped in order to gain a holistic view as to the present standing of matters. Adequate research would also reflect the rational future steps to be made in terms of regulation. First, relevant material pertaining to present regulatory guidelines pertaining to violence should be obtained. Given, the guidelines, an assessment should be made whether or not the same are applied. Next, an actual study should be made gathering data from a chosen population regarding the effect on aggression in viewers of the permitted level of violence in films. Should it be found that there is a significant relationship, then research must be made as to what level of viewed violence would not result in such violent viewer behavior. The results should then display the effect such a regulation would have on viewer behavior by reviewing the data collected from the population organized. Furthermore, television viewer ratings of violent programs should be noted in order that a determination may be made as to the effect regulation will have on the ratings of networks and movie houses. From the above it can thus be seen that legislative acts, experimental data, and media network data sheets will be utilized in order to solidify a firm resource base for the results of the study. In obtaining such resources, several research methods will need to be used, first of such will be the interview method. Members of movie regulatory bodies will have to be interviewed regarding the process of review and the standard of violence permitted in movies. Also, officers of media networks or their representatives should be interviewed in order to gain an accurate estimation of the quantifiable effect of violence in shows on viewer ratings. Apart from interviews however, a field study should be conducted regarding the effect of particular levels of violence on viewers. In order to facilitate data collection, certain levels of violence will already be categorized and the viewers of such kinds of violence disseminated among the groups. Data will then be collected through a series of questionnaires and self-report tests. It is hypothesized that the study will reveal that there is a lack if media regulation of violence on television programs and movie shows resulting in heightened levels of violence in the community. Increased regulation of media portrayals of violence will however serve to dampen the awareness of the public regarding the variety of violent acts. Regulation will also serve to maintain the authority of legal and police figures in controlling violent behavior. Thus, there should be an increase in regulation of violence in the media. Works Cited Felson, Richard. â€Å"Mass Media Effects on Violent Behavior.† Annual Review of Sociology 22 (1996): 103-128. The author effectively synthesizes the large body of work related to the effects of mass media on resulting aggressive behavior in the viewer. The paper is objective and presents data supporting and defeating the relationship of depictions of violence with actual violent behaviors. The presentation sticks to the relevant data in the mass of previous studies conducted regarding the topic. Yet the detail embedded in the paper serves to enhance the reader’s knowledge of past studies. The paper is holistic as it takes into account concepts and theories as well as empirical data gathered. Pirkis, Jane, Burgess, Philip, Blood, R. Warwick, and Francis, Catherine. â€Å"The Newsworthiness of Suicide.† Suicide and Life-Threatening Behavior 37(3) (2007): 278-283. The authors herein take on a very limited perspective on the role of media on suicidal behavior. The theory implemented herein is that of modeling and emulation only. A further limitation of the paper is that it only considers those suicide attempts which were real and covered by news programs. The authors focus on the danger that viewers may imitate the behavior of sensationalized and detailed suicidal acts. Several examples are given as to actual cases wherein media-covered suicides were copied by viewers of the news program. The authors themselves also suggest stricter regulation of suicides which are to be deemed as newsworthy and as to what aspects regarding the suicide should be revealed to the public. How to cite Regulating Violence Portrayed in the Media, Essay examples

Atmospheric Circulation And More Essay Example For Students

Atmospheric Circulation And More Essay Word Count: 803The global energy balance and atmospheric motion mainly determine the circulation of the earths atmosphere. There is a hierarchy of motion in atmospheric circulation. Each control can be broken down into smaller controlling factors. The global energy balance is an equal balance of short-wave radiation coming into the atmosphere and long-wave radiation going out of the atmosphere. This is called thermal equilibrium. The earth is at thermal equilibrium; however, there can have a surplus or deficit of energy in parts of the heat budget. If you have a net radiation surplus warm air will rise, and a net radiation deficit will make the air cool an fall. Air gets heated at the equator because of the inter tropical convergence zone and rises to the poles. There the air is cooled and it floats back down to the equator where the process is repeated. Another major contributing factor to the circulation of the air is due to the subtropical highs. These highs like the ITCZ migrate during the different seasons. The idealized belt model is a great representation of the general circulation of the atmosphere. The equatorial belt of variable winds and calms ranges from 5 degrees north to 5 degrees south. This wind belt is characterized by weak winds and low pressure from the inter tropical convergence zone. As you go further north or south you encounter the Hadley Cells. Hadley cell circulation is caused by the movement of high pressure from the latitudes at 5 to 30 degrees north and 5 to 30 degrees south to low pressure areas around the equator. The movement of air from high pressure to low pressure causes convergence. This convergence generates the production of wind. The winds that are produced from this are the trade winds. The winds blow from a northwest direction in the northern hemisphere, and in the southern hemisphere the winds blow from a southeast direction. The trade winds are the largest wind belt. The westerlies, they lie between 35 and 60 degrees north and south latitude. The wind blows from the west , thus their name. The westerlies are in the Ferrell cell. Cold air from the polar regions falls down and then is heated up and pushed upward with the westerlies. ;From 65 to 90 degrees north and south lie the polar easterlies. It exists because of the pressure gradient that is created by the temperatures. The winds are also deflected by the coralias effect. This deflection air is to the right in the northern hemisphere, and to the left in the southern hemisphere. The reason that this happens is because of the rotation of the earth on its axis. Two moving patterns of the general circulation of the atmosphere are the cyclones and anticyclones. Cyclones are low pressure systems characterized by converging and rising air. On the other hand anticyclones are characterized by high pressure because they have diverging air that is descending. There are also land and sea breezes which are produced by daily differences in cooling and heating of the land and water. Sea breezes bring cooler air in the day, while land breezes push cooler air over the water at nighttime. There also exists radiation surpluses and deficits through out the earth. There is a constant surplus between the latitudes of 15 degrees north and 15 degrees south. In the latitudes between 15 and 38 degrees north and south there is a net radiation surplus that varies annually. There is a net radiation deficit annually in the latitudes from 38 to 90 degrees north and south. These surpluses and deficits are due to the high sun angle in the low latitudes, as well as the increased length of daytime. Finally the seasons of the earth are determined by the tilt of the earth on its axis. The earth is on a tilt of 23. .uce4a47ae494cfa69c3eb37fbe2de8e71 , .uce4a47ae494cfa69c3eb37fbe2de8e71 .postImageUrl , .uce4a47ae494cfa69c3eb37fbe2de8e71 .centered-text-area { min-height: 80px; position: relative; } .uce4a47ae494cfa69c3eb37fbe2de8e71 , .uce4a47ae494cfa69c3eb37fbe2de8e71:hover , .uce4a47ae494cfa69c3eb37fbe2de8e71:visited , .uce4a47ae494cfa69c3eb37fbe2de8e71:active { border:0!important; } .uce4a47ae494cfa69c3eb37fbe2de8e71 .clearfix:after { content: ""; display: table; clear: both; } .uce4a47ae494cfa69c3eb37fbe2de8e71 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uce4a47ae494cfa69c3eb37fbe2de8e71:active , .uce4a47ae494cfa69c3eb37fbe2de8e71:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uce4a47ae494cfa69c3eb37fbe2de8e71 .centered-text-area { width: 100%; position: relative ; } .uce4a47ae494cfa69c3eb37fbe2de8e71 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uce4a47ae494cfa69c3eb37fbe2de8e71 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uce4a47ae494cfa69c3eb37fbe2de8e71 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uce4a47ae494cfa69c3eb37fbe2de8e71:hover .ctaButton { background-color: #34495E!important; } .uce4a47ae494cfa69c3eb37fbe2de8e71 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uce4a47ae494cfa69c3eb37fbe2de8e71 .uce4a47ae494cfa69c3eb37fbe2de8e71-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uce4a47ae494cfa69c3eb37fbe2de8e71:after { content: ""; display: block; clear: both; } READ: B. F. Skinner Essay5 degrees. When it revolves around the sun the earth is exposed to the sun at different degrees at different months of the year. Because of this phenomenon we get seasons on the earth. The earth and all of its circulation patterns, energy balances, and motions of the atmosphere are all very complex; however, it can be easily understood

One Flew Over the Cuckoos Nest

In the decade of the 1960s there was a lot of complaints that came from the actors, directors and film enthusiasts. They clamour for a renaissance of Hollywood films. The movie industry was in a deplorable state, however, good fortune smiled on those who desperately wanted for change (Lev, 2000, p.5). In the 1960s up to the 1970s Hollywood went through a rebirth. It was known as the period of â€Å"great artistic achievement based on new freedom and widespread experimentation† (Kramer, 2005, p.1).Advertising We will write a custom essay sample on One Flew Over the Cuckoo’s Nest specifically for you for only $16.05 $11/page Learn More One of the best example of â€Å"New Hollywood† is the blockbuster entitled One Flew Over the Cuckoo’s Nest. This film exemplified â€Å"New Hollywood† based on unconventional techniques seen in the way the plot, theme, visual style and even the people that worked on the project such as the director, cinematographer and actor in the lead role. It is rare for a film to enjoy both critical and commercial success (Maltby, 2003, p.180). The Cuckoo’s Nest movie was embraced by the critics as one of the finest examples of Hollywood excellence. It won five major Oscar awards. But more importantly the masses gave their own feedback, giving the two thumbs up sign by voting with their money as they patiently brave the elements to stand in line to buy tickets and see the movie for the second and even the third time. This was not only beneficial to the studio but also on the main actor Jack Nicholson himself and according to one report, â€Å"By 1978, Jack’s share of the Cuckoo’s Nest windfall grew to $15 million, becoming the kind of annuity that just kept on giving †¦ completed on a $4.4 million budget, One Flew Over the Cuckoo’s Nest became the seventh-highest grossing movie ever† (McDougal, 2008, p.200). Jack Nicholson, Milos Forman an d Haskell Wexler came to Hollywood just at the right time when the movie industry in the United States was in the cusp of revolution. According to insiders, â€Å"The conditions for a revolution in Hollywood certainly seemed to be in place in the latter part of the sixties. There was the decaying regime: a studio system run by aging autocrats whose commitment to standardized technique and innocuous content seemed to make it impossible for genuine film artists to emerge in Hollywood† (Bernardino, 1991, p.1). Aside from that there was tremendous pressure to change. The bottomline is falling in most studios and this simply means that if it cannot produce a good movie that people will pay to watch then the golden days are over and they will have to learn how to file bankruptcy. According to film historians, â€Å"There was an external crisis: the initial challenge of television followed by the consolidation of its position as the mass medium, a situation which by the end of the sixties had led to truly alarming declines in the box office receipts of American movies† (Bernardino, 1991, p.1).Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Aside from that there were the discontented masses, the baby boomers and the educated young adults who are more than willing to break free from social restrictions (Bernardino, 1991, p.1). As a result some of the most spectacular films in Hollywood history were made such as films like The Godfather (1972); The Poseidon Adventure (1973); Jaws (1975) and Star Wars (1977) among others (King, 2002, p.46). Plot and Theme This film is a byproduct of â€Å"New Hollywood† as evidenced by the plot and theme. One writer even said, â€Å"With its narrative emphasis on institutional politics, One Flew Over the Cuckoo’s Nest, reflects interestingly on the institutional structure of New Hollywood cinema itself† (Morrison, 1998, p.212). This is seen in the courageous use of material taken from a novel by Ken Kessey. It can be said that this is not the first time that a movie outfit dared to tell the story of mentally ill patients and the intriguing and sometimes frightening scenes inside a mental asylum. However, this is the firs time that a studio tackled the idea that the psychiatrists and the supposedly health experts are the villains and not the lunatics inside the mental institution. According to the author of the novel the book shows how the said institution was used not to help people but to separate those who are not willing to conform to social rules (Kesey, p.1). This was depicted so well at the end of the movie when the character played by Jack Nicholson was reduced to a â€Å"vegetable† reducing what was once a bubbly character into someone who could no longer resist the people bent to subdue him. The plot and theme of the movie is a perfect example of â€Å"New Hollywood† no t only because it experimented on visual style, cinematography and other elements of production but more so because the whole story of the movie talks about going against the grain. The whole film is an illustration of how Hollywood used to stifle creativity and ingenuity in the movie industry and how powerful individuals are pulling the string and everyone involved are mere puppets. â€Å"Old Hollywood† was defined using the character of nurse Ratched. The name itself is something that denotes the idea of a rat and a wretched place. A rat is understood to be a creature that cannot be trusted and can easily turn traitor because the â€Å"rat† is someone who cannot go against those in authority has to constantly obey rules and conventions. The story is a revelation of how destructive is a dictatorship and why absolute power corrupts. Movies that came out from â€Å"New Hollywood† is also a dagger aimed at the old methods enjoyed by giant studios and directors and producers who became too powerful for their own good.Advertising We will write a custom essay sample on One Flew Over the Cuckoo’s Nest specifically for you for only $16.05 $11/page Learn More The theme and plot of the story can be summarized in one statement: â€Å"McMurphy never lets rules – or even common sense – stand in the way of good fun† (Fish, 1984, p.10). It is this desire to experience happiness and fulfilment that has inspired the producers and creators of this film. Finally, the experimentation is also evident in the creation of the plot and theme of the movie. For instance, McMurphy was depicted as the suffering saviour. He seems to be portrayed as the Messiah but at the same time he is the worst example of what a Messiah should be, this is because he is uncouth, proud, and angry (Stone, 2000, p.92). But this ability to go against the conventional way of storytelling and film making sets this film apart. Visual Style Just like the other products of its time, One Flew Over the Cuckoo’s Nest can easily represent â€Å"New Hollywood† because of its striking visual style. If one will have an overview of the movies done in the 1950s there is a sense of predictability when it comes to how the director frames the shot and what are the things that are allowed to be within the frame. One example is the way the characters are framed in the scenes using tight shots. The camera focuses intently on the face of McMurphy and so the audience can feel and experience the nuances of his gestures and mannerisms. The same thing can be said with regards to the tight shot of Nurse Ratched. The visuals provided a complex character. She is soft-spoken and yet everyone is afraid of her. Even McMurphy at one point realized that he has met his match in Nurse Ratched. It must also be pointed out that use of colour or the absence of it intensifies the meaning of its scene. The first time the audience wer e acquainted with Nurse Ratched she came in wearing a black coat and then when she was ready to get to work she was transformed into this nurse wearing all white. This played well with the drab background of the mental institution and this is a good example of how directors in this particular era are not afraid to experiment on different techniques such as the different way they depicted violence. This can be seen in the way the main character was murdered, smothered by a pillow (Horwath, Elsaesser King, 2004, p.143).Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Director This film is an example of â€Å"New Hollywood† because of the director on the helm of film production. Milos Forman is not American-born. This is layered with complex implications. First, he is not tied to the conventional way of doing American films. Secondly, he brought with him the techniques that he had learned in Europe. Finally, he is used to experimentation and trying out new techniques. This is why the feel of the film was different as compared to other products that came out of â€Å"Old Hollywood.† Actor The actor that they brought in to play the part of Randall Patrick McMurphy is no ordinary actor. He is different in the sense that Nicholson exudes this aura of rebelliousness. He is a person who does not seem willing to conform to social norms. There are other actors that can play this part convincingly well but they are actors that are easily identified with the current system. But by bringing in Jack Nicholson as the actor in the lead role, the audience are immediately forewarned that this fellow will tend to break the rules instead of keeping them. Nicholson was not yet an established actor groomed by the studio. Nicholson is someone who is so talented and yet does not seem to fit in according to industry standards (Conner, 2002, p.6). Nicholson’s facial features, his mannerisms and his acting was just perfect for the part. It gave credibility to what he was trying to project on the silver screen. His character is desperately trying to go against traditions and norms and his superb acting allowed him to speak not only to the critiques watching the film but the ordinary people who felt that there is a need to experience freedom and not to be repressed by rules and traditions that has ensnared them for too long. Nicholson’s character is the personification of the challenge posed by those who are sick and tired of the â€Å"Old Hollywood† and are willing to stand up against institutional bullies. A comme ntary on the character of R.P. McMurphy clarified why this movie exemplify â€Å"New Hollywood† and it says: â€Å"McMurphy’s sanity takes the ward by storm: none of the patients have met anyone like him †¦ where the other patients were timid and quiet, McMurphy is cocky and loud; where they are unable to do more than snicker, his healthy laughter shakes the walls; where they are sexually repressed, he is self-proclaimed champion lover† (Fish, 1984, p.9). Cinematographer It was not only the actor and director that exemplify the new way of doing things in the â€Å"New Hollywood† it is also the cinematographers. The best example is Haskell Wexler who was the cinematographer of the said movie. Wexler typified the radical changes that were happening within the industry because he is a cinematographer who does not compromise easily when it comes to artistic freedom (Schaefer Salvato, 1984, p.247). His desire to experiment can be seen in the way he tried to capture the emotion of the scene using excellent camera work. One of the best example is the tight shot of Nurse Ratched as she lies on the floor after McMurphy tried to suffocate her. Uncertainty Before Success There was a tremendous degree of uncertainty when one is trying to do something for the first time. There was nothing like this movie in the history of Hollywood. If one will say that this is unprecedented, it would have been an understatement. A few days after the release here are some of the reactions from critics and moviegoers, â€Å"One Flew Over the Cuckoo’s Nest detonated like a nuclear revelation, touching a universal nerve and elevating Jack to superstardom in the process† (McDougal, 2008, p.198). The compliments kept coming and another commentary said, â€Å"Many theatres defied the usual one-week-in, next-week-out trend and extended the film for months †¦ the movie opened in Stockholm on February 26, 1976, and didn’t close until elev en months later† (McDougal, 2008, p.198). Conclusion It is rare for a film to enjoy both commercial and critical success. The movie One Flew Over the Cuckoo’s Nest was able to accomplish this rare feat. The reason given is that it is the by-product of â€Å"New Hollywood† and the proof also that the movie going public is looking for something new. This film exemplified â€Å"New Hollywood† because of the theme, visual styles, actor, director and cinematographer. Together they collaborated to create something unprecedented. The result was spectacular, it is one of the films that saved Hollywood and ushered in a new era in film making. References Bernardoni, J., 1991. New Hollywood. NC: McFarland Company, Inc. Conner, F., 2002. Hollywood’s Most Wanted: The Top 10 Book of Lucky Breaks,  Prima Donnas, Box Office Bombs and Other Oddities. VA: Brassey’s, Inc. Fish, P., 1984. Ken Kesey’s One Flew Over the Cuckoo’s Nest. New York: Ba rron’s Educational Series, Inc. Horwath, A., Elsaesser, T. and King, N., 2004. The Last Great American Picture Show: New Hollywood Cinema. Amsterdam: Amsterdam University Press. Kesey, K., 1962. One Flew Over the Cuckoo’s Nest. New York: Penguin Books. King, G., 2002. New Hollywood Cinema: An Introduction. New York: I.B. Tauris. Kramer, P., 2005. The New Hollywood: From Bonnie and Clyde to Star Wars. UK: Wallflower Press. Lev, P., 2000. American Films of the 70s: Conflicting Visions. TX: University of Texas Press. Maltby, R., 2003. Hollywood Cinema. MA: Blackwell Publishing. Morrison, J., 1998. Passport to Hollywood: Hollywood Films, European Directors. New York: State University of New York Press. McDougal, D., 2008. Five Easy Decades: How Jack Nicholson Became the Biggest  Movie Star in Modern Times. New Jersey: John Wiley Sons, Inc. Schaefer, D. and Salvato, L. 1984. Masters of Light: Conversations with  Contemporary Cinematographers. CA: California Universit y Press. Stone, B., 2000. Faith and Film: Theological Themes at the Cinema. MA: Chalice Press. This essay on One Flew Over the Cuckoo’s Nest was written and submitted by user Rodolfo Mays to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. One Flew Over the Cuckoo's Nest Introduction Written by Ken Kesey in 1962, One Flew over the Cuckoo’s Nest is a masterpiece that became an immediate success after its publication.Advertising We will write a custom report sample on One Flew Over the Cuckoo’s Nest specifically for you for only $16.05 $11/page Learn More This is a story about a mental institution where mentally sick people are confined for easy management and treatment; nevertheless, at a closer look, the story deals with issues like insurrection against conformity among others that the United States of America was grappling with during this time. All the characters in this story have some mental defects; nevertheless, others like Chief Bromden claim to be normal but after scrutiny the reader realizes that he is suffering from a common psychological condition; paranoid schizophrenia characterized by hallucinations among others as explained later in this paper. This paper deals with the character, Chief Bromd en, his life, health, sickness and gives a diagnosis coupled with suggested treatment of his mental health condition. Bromden’s background gives insight to his possible mental health problem as exposited next. Background Chief Bromden is the longest serving patient in this Oregon mental institution where he has been confined for the last ten years. He says, â€Å"I’m the one been here on the ward the longest, since the Second World War† (Kesey 17). As the story opens up, Bromden is paranoid, hallucinated, and ever fearing the unknown. A fog that shields him from reality covers his life most of the time facilitated by humiliation he gets from other patients especially the â€Å"Black boys’ and Nurse Ratched popularly known as the Big Nurse. He loathes meeting the Black boys; he actually prefers to stay alone and play deaf and dumb. As aforementioned, fear of the unknown clogs Bromden’s mind and he cannot hide it, not from the Black boys for they, à ¢â‚¬Å"got special sensitive equipment that detects my fear†¦Ã¢â‚¬  (Kesey 3). His daily life is accustomed to bullying from the Black boys whom have nicknamed him â€Å"Chief Broom† due to his duties of mopping the floor. To confirm his suffering he says, â€Å"One swats the backs of my legs with a broom handle to hurry me past† (Kesey 3).Advertising Looking for report on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More Bromden has every reason to be paranoid as he reveals the contents of the Big Nurse’s handbag, which she uses in her daily duties, â€Å"wheels, and gears, cogs, needles, forceps, watchmakers’ pliers, and rolls of copper wires† (Kesey 3). It is important to note that, this is a mental institution manned by the Big Nurse and the above-mentioned tools are to be used to torture patients including Chief Bromden. On the other side, Bromden has personal issues far from the mental institution. He sees himself as a weak and small person despite the fact that he is 6 ft 8† tall. He admits that he used to be big but that is no more. His ‘bigness’ has disappeared to where he knows not. His confidence has melted away and its place taken by unfounded fear; something that he openly admits. He tries to remember the past but it brings equal fears as the mental hospital especially when he remembers a machine he calls Combine-a dark imagination of society as a conglobation of oppressive forces. Oppression to Bromden has been around since childhood. He recalls a time back when he was ten and some government officials visited his father, Chief Tee Ah Millatoona to discuss a possibility of buying a tribe land. Unfortunately, Bromden was alone in the house and the government officers acted as if he did not exist and this traumatized him greatly. Moreover, Bromden is named after his mother, Mary Louise Bromden, despite the fact that he had a father and people are named after their fathers insinuating a possibility of family problems. His past has nothing to celebrate; actually, â€Å"†¦like always when I try to place my thoughts in the past and hide there, the fear close at hand seeps in through the memory† (Kesey 6). This is the day-to-day life of Bromden coupled with trauma from electroshock treatments he received from the Big Nurse rumored to be around 200. Diagnosis Based on the information gathered from the background of Bromden’s life, he is suffering from paranoia also known as paranoid schizophrenia in modern psychiatry. â€Å"Paranoia is a thought process heavily influenced by anxiety or fear sometimes to the point of irrationality and delusion† (Freeman Garety 49). Kantor adds that, â€Å"Paranoid thinking typically includes persecutory beliefs concerning a perceived threat towards oneself† (96). From the background information about Bromden, it is evident that he suffers from paran oia. Bromden’s thought process is based on unfounded fears and anxiety.Advertising We will write a custom report sample on One Flew Over the Cuckoo’s Nest specifically for you for only $16.05 $11/page Learn More It is true at some point his fears are founded on threats and mistreatment from the Black boys and the Big Nurse; however, most of the time his fears are based on anxiety of uncertainty of events. Moreover, recent psychiatry has given important insight to this condition by indicating that it may result from ‘persecutory beliefs’. Bromden has every reason to belief in persecution. As aforementioned, oppression has been around Bromden since he was ten years old during that incidence when government officials visited their home only to behave as if Bromden was not around. As a small boy, Bromden was just like any other child and research indicates that children hardly forget traumatizing events in their lives. Therefore, there is a high probability that Bromden carried this experience into adulthood and that is how he became accustomed to persecutory beliefs. In another concealed indication, Bromden is named after his mother as opposed to the normal way of naming children after their fathers. This insinuates that there might have been family crisis with Bromden’s mother dominating over his father thus causing Bromden trauma as a child. This again, is a source of persecutory beliefs. The issue of fear leading to irrationality and delusion sets in here. Bromden admits that there is a cloud of fear that hovers over his head though he cannot say where it comes from. He says that whenever he tries to remember his past, the immediate fear clogs his mind (Kesey 6). These are unfounded fears. He fails to explain what he calls, ‘immediate’ fear and this aligns well with a paranoid person. Again, he admits to McMurphy that a ‘fog’ that shields him from reality covers his life. He says, â€Å"When the fog clears to where I can see, I am sitting in the day room (Kesey 8). This fog is only in his mind and that is why he realizes he is sitting in a day room after the fog in his mind clears – this is delusions. Moreover, he assumes that the society is made of conglobation of oppressive people and calls them the Combine. This is still delusions founded on one’s perception. The fact that the environment surrounding Bromden is hostile and oppressive, it does not mean the world is oppressive too. There are good people out there. Paranoid schizophrenia fits Bromden’s situation best compared to persecutory delusions and paranoid personality disorder. According to Kendler, Czajkowski and Tambs, â€Å"Paranoid personality disorder is a psychiatric diagnosis characterized by paranoia and a pervasive, long-standing suspiciousness and generalized mistrust of others† (1589). The fact that Bromden came to trust McMurphy later in the story disq ualifies this disorder together with persecutory delusions, which follows the same line.Advertising Looking for report on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More Suggested Treatment Like any other psychological disorder, paranoid schizophrenia has no laboratory tests. Therefore, psychologists prefer symptom management to curing the same and this proves the old adage; prevention is better than cure, right. Nevertheless, several intervention measures have been put forward to counter this condition in cases where symptom management is not applicable. Parnas and Jorgensen note that antipsychotic medication is the first step towards paranoid schizophrenia treatment (625). This treatment counters the psychotic symptoms prevalent in individuals. The newest and better antipsychotic drug is perphenazine. However, this drug is expensive and Bromden would consider taking risperidone, quetiapine, olanzapine or ziprasidone for a period of eighteen months to improve the negative psychosis symptoms. Alternatively, Bromden would use olanzapine or clozapine; however, full dosage takes longer time thus raising the issue of patient compliance to take the full dose. Nevertheless, as aforementioned, non-drug intervention is the best form of therapy in dealing with paranoid schizophrenia. The best therapeutic interventions include both psychological and social interventions. â€Å"Psychotherapy and cognitive behavioral therapy is widely recommended and used in the treatment of paranoid schizophrenia† (Moran 24). Psychotherapy and cognitive behavioral therapy improves self-esteem, self-believe, and insight. Given the nature of Bromden’s situation, he is only disillusioned and psychotherapy tackles all these problems. Another option is, â€Å"cognitive remediation, a technique aimed at remediating the neurocognitive deficits sometimes present in schizophrenia† (Wykes. Brammer Mellers 146). This remediation has proved effective in the past and it would work for Bromden as well. Family members are another source of social intervention in this situation. Family members offer moral support and in most cases, they understand an individual better. Alternatively, education on the issue may help greatly once an individual understands how his/her problems work. In other cases, where medication, psychological, and social intervention have failed, â€Å"electroconvulsive therapy may be used† (Greenhalgh, Knight, Hind, Beverly Walters 150). Individuals may also consider movements formed by people suffering from the same condition like Paranoia Network. Finally, regular exercise has proved to be an all-time ‘therapy’, which counters most health conditions and paranoid schizophrenia, is not excluded. Conclusion One Flew over the Cuckoo’s Nest is a masterpiece revealing secrets that happens in mental institutions that many people do not know. Chief Bromden is one of the central characters; actually, he is the narrator of the story. From the beginning of the story, he is paranoid with a fog covering his mind most of the times. Unfounded fears dominate his thoughts coupled with anxiety. O ppression has been around him since he was ten. Based on the evidence gathered in his background information, Bromden suffers from paranoid schizophrenia. Fortunately, there are several measures to counter this condition. Among them is medication using antipsychotics, sociological and psychological interventions among others. Exercise can also play a big role towards dealing with this condition. Works Cited Greenhalgh, John, Knight, Cole, Hind, Dwight, Beverley, Charles Walters, Simon. â€Å"Clinical and Cost-Effectiveness of Electroconvulsive Therapy for Depressive Illness, Schizophrenia, Catatonia and Mania: Systematic Reviews and Economic Modeling Studies.† Health Technol Assess. 2005. 9 (9): 1–156 Freeman, David Garety, Paulson. â€Å"Paranoia: The Psychology of Persecutory Delusions.† Hove: Psychology Press, 2006. Kantor, Martin. â€Å"Understanding Paranoia: A Guide for Professionals, Families, And Sufferers.† Westport: Praeger Press, 2004. Kendle r, Kelly, Czajkowski, Nemaja Tambs, Knight. â€Å"Dimensional Representations Of DSM-IV Cluster a Personality Disorders in a Population-Based Sample Of Norwegian Twins: A Multivariate Study†. Psychological Medicine, 2004. 36 (11): 1583–91 Kesey, Ken. â€Å"One Flew Over the Cuckoo’s Nest.† New York; Penguin Group, 1976. Moran, Missy. â€Å"Psychosocial Treatment Often Missing From Schizophrenia Regimens† Psychiatric News, 2005. 40 (22): 24 Parnas, Joel Jorgensen, Andrew. â€Å"Pre-Morbid Psychopathology in Schizophrenia Spectrum†. British Journal of Psychiatry, 1989. 115: 623–7 Wykes, Taylor, Brammer, Myles Mellers, John. â€Å"Effects on the Brain of A Psychological Treatment: Cognitive Remediation Therapy: Functional Magnetic Resonance Imaging In Schizophrenia†. British Journal of Psychiatry, 2002. 181: 144–52 This report on One Flew Over the Cuckoo’s Nest was written and submitted by user Billy Romero to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Modal and Phraseological Verbs in Italian

Modal and Phraseological Verbs in Italian In addition to the Italian auxiliary verbs essere and avere, Italian modal  and phraseological verbs also serve as support to other verbs. Italian phraseological verbs (verbi fraseologici)  include   stare,  cominciare,  iniziare,  continuare,  seguitare,  finire, and  smettere,  which, when used before another verb (mostly in the  infinitive, but also as a  gerund), define a particular verbal aspect. Read on to learn more about these important Italian helping verbs. Modal Verbs The Italian modal verbs are dovere, potere, volere- meaning, respectively: necessity, possibility, and volition- they precede the infinitive of another verb and indicate a mode, such as in the following examples. The sentences show how to use these three verbs in Italian, followed by the type of mode in parentheses, followed by the English translation: Sono dovuto tornare (necessit)- I had to come back (need).Non ho potuto aiutarlo (possibilit).- I could not help him (possibility).Rita vuole dormire (volont).- Rita wants to sleep (will). To underscore the close link between the modal verb and the verb that follows it, the former usually takes the auxiliary of the second: Sono tornato. / Sono dovuto (potuto, voluto) tornare.Ho aiutato. / Ho potuto (dovuto, voluto) aiutare. This translates in English to: Im back. / I had to (have, wanted to) return.  I helped. / I have (had, wanted to) help.. It is common to encounter modal verbs with the auxiliary avere, even when the governing verb requires the auxiliary essere, as in: Sono tornato. / Ho dovuto (potuto, voluto) tornare.- Im back. / I had to (have, wanted to) return. Modal Verbs Followed by Essere In particular, the modal verbs take the auxiliary verb avere when they are followed by the verb essere: Ho dovuto (potuto, voluto) essere magnanimo.- I had to (have, wanted) to be magnanimous. The presence of an unstressed pronoun, which can be placed before or after the servile verb, has an effect on the choice of the auxiliary verb, such as: Non ho potuto andarci.  Non sono potuto andarci.Non ci sono potuto andare. Non ci ho potuto andare. This transelates in English to: I could not go there. I am not able to go there.  I could not go there. I could not go there. In addition to dovere, potere, and volere, other verbs such as sapere (in the sense of being able to), preferire, osare, and desiderare can also support the infinitive forms: So parlare inglese. Preferirei andarci da solo.Non osa chiedertelo. Desideravamo tornare a casa. In English, this translates to: I can speak English. Id rather go alone.  Do not dare ask. We wanted to go home. Phraseological Verbs To understand phraseological verbs, its helpful to view how they are used in context, in brief prases. Each of the following phases in Italian uses a phraseological verb, followed by the type of action being described, followed by the translation of the phrase and type of action in English: Sto parlando (azione durativa) - Im talking about  (action durative)So per parlare (azione ingressiva)- I know from talking  (ingressive action)Cominciai a parlare (inizio dellazione)- began to talk  (onset of action)Continuai a parlare (proseguimento dellazione)- continued to talk  (continuation of)Smisi di parlare (fine dellazione)- I stopped talking  (end of action) Additionally, various phrases and expressions are used idiomatically in Italian: essere sul punto di, andare avanti, a etc.- be about to,  go ahead, and  etc.

Case Study Analysis of Casual Togs

There is a wide range of problems that may adversely affect the progress and competitiveness of organizations. These include structural problems, communication, management issues and failure to embrace change. Given that there is no fixed approach to management that is ideal for all organizations, each company has to ensure that it adopts the most ideal approach, which can be determined by several factors in the internal and external factors that are specific to the company (Hill et al., 2014). Businesses also need to ensure that they are flexible enough to promptly change in response to the adjustments that might be taking place in the tastes and preferences of their clients or even the tactics that their competitors in the industry are using. Companies that are not flexible enough might fail to maintain their relevance towards their target market segments and lose their competitive edge (Carter et al., 2013). This report presents a case analysis of Casual Togs, a women’s apparel company that is known for its moderately priced products. Most of the company’s products are blouses, shorts and knit dresses. In the analysis, the report highlights the problems that are being faced by the company and the factors that might have contributed to these issues. The importance of addressing these issues in a business is that it provides a guidance or basis for formulating strategies that will help to improve the company’s performance. The report also provides recommendations for Cy, Casual Togs’ principal stockholder, on the changes that he needs to make in the company. It also provides recommendations on how the company should change its management practice, structure and response to change, so as to avoid a recurrence or the problems it faces. The major problems facing the firm With reference to the case study of Casual Togs, there are a number of problems that are currently being faced by the company. One of these is that many of its products are being returned by consumers because of their low quality. For any business, the quality of products that are offered to clients is among the key attributes that determine its performance in the market (Bhardwaj Fairhurst, 2010). For Casual Togs, this also led to the loss of a major portion of its old loyal consumers. It also posed a challenge to the company in attracting new clients. Consequences of this issue include a drop in the company’s revenue and its overall brand position in the industry. It has also been outlined in the case study that the company also faces stiff competition from companies that have long been in the apparels industry as well as new upcoming ones. Another issue that faces Casual Togs lies in the human resource department. The company has failed to attract the necessary skills for it to run successfully. This is evidenced by the halt in the construction of the company’s distribution centre in the middle of the construction, which was attributed to the fact that the company did not get a qualified person who could supervise the construction project. In addition to this, two of the company’s designers resigned. This contributed to a drop in the company’s overall production in its nine centres by approximately 15%. The fact that Andy Johnson, the company’s budget manager and Sol Green, the market analyst could not speak to one another also clearly depicts a communication flaw among the employees in the firm. Judy, who was the company’s vice president, is also depicted in the case study as being aggressive in her communication with other employees. There are several incidents mentioned in the case study that highlight the failure by a section of the company’s executives and employees to embrace change. For instance, Judy objected most of the proposed changes, arguing that they were either too expensive or that they had been suggested by incompetent individuals. Another incident was when Andy rejected suggestions that were made by Bill Smith, his assistant, on new approaches that could be used in the collation and analysis of daily sales printouts so as to make better sales forecasts. Even though there are several other issues that are faced by Casual Togs in its operations, three main issues have been outlined in this section. These include the decline in the company’s competitiveness, human resource issues and the resistance to change among a section of the company’s staff. Causes of the Problems The first problem about the company is the fact that it is losing its old customers, and more of its products are being returned as a result of either poor quality or late delivery to customers. For any business to effectively win over the loyalty of its target customers, it has to be dependable in terms of the products and services it delivers (Dervitsiotis, 2011). Prolonged incidences of poor quality products and services or inconsistencies tend to repel customers. As earlier mentioned, there is high competition on the apparel and fashion industry, which also increases the purchasing power of buyers. Failure of one company meet consumer expectations, regardless of how slightly the gap may be, will make even the loyal customers to switch brands (Talib et al., 2011). Late delivery of products to customers also denotes the incompetence of the department that is concerned with the delivery of the company’s products. Another issue that is affecting Casual Togs lies in the human resource management approaches. With reference to the case study presented, there is evidence of a lack of equal of opportunities for career advancement in the company. An example is Andy, who had worked with the company for 15 years without any promotion because was not related with the other managers and was also of a different nationality. According to Choi et al. (2012), one of the causes of employee turnover is the failure of organizations to provide all the employees with a chance to attain their ultimate career goals. The aggressive nature with which Judy addresses employees in the organization also intimidates the employees and lowers their self esteem. This has an adverse effect on the organizational commitment of employees and has and ultimately, affects their levels of productivity (Adler, 2013; Lutgen-Sandvik Tracy, 2012). The issue of rigidity and failure to embrace change has also contributed to the problems being faced by Casual Togs. One of the organizational aspects that have led to this is the fact that Cy, the company’s president gave all the departmental heads the freedom to make decisions that they considered to be fit for the organization. Whereas it can be argued as an approach that is relevant to the present-day business environment, it poses a challenge to decision making when rapid change are to be made because the opinions of every departmental supervisor have to be considered (Myers et al., 2012). These factors have affected the effectiveness with which Casual Togs adjusts in response to the changes in the market, leading to its dwindling performance. This shows the need for organizations to be flexible enough to maintain its relevance to the target markets (Dervitsiotis, 2011). This section has presented some of the main factors that have led to the existence of the issues that faced by Casual Togs. These include the failure of the company to adhere to quality in the design of its products and the failure to motivate employees, which adversely affects their levels of commitment. Several measures have to be put in place to ensure that the earlier mentioned issues have been overcome. Suggestions for changes to be implemented by Cy, Casual Togs’ President In regard to the issues that have been earlier identified, there are different approaches that ought to be used to change the current situation of the organization. With regard to the quality issues that have led to a loss of clients by the company and increased returns of goods, the direct measure that has to be taken is to ensure that the designers of the company’s apparel products pay attention to detail so as to enhance the quality of the products (Bhardwaj Fairhurst, 2010). There is also a need to intensify the quality management process to ensure that defective products are minimized (Rosenfeld, 2012). As presented in the case study, market research that is carried out mainly focuses in the levels of sales that should be expected in certain seasons. However, it is also vital for the organization to incorporate the on-going trends in fashion so as to effectively address customer needs (Witell et al., 2011). Human resources in any organization are among the most valuable assets, and have a key contribution towards its overall success. However, it is vital for organizations to motivate them so as to increase their productivity and organizational commitment (Bratton Gold, 2012). One of issues that are evident at Casual Togs is that employees from a certain nationality are more likely to be promoted than the other employees. In this regard, Cy, the company’s president, needs to ensure that an equality policy is implemented to provide all employees with an equal chance of promotion within the organizational ranks (Giuliano et al., 2011). This will not only motivate employees to work more, but will also attract talented job seekers. The management meetings that were held between managers and other departmental leaders within the organization were informal, marred with emotionally charged arguments, shouting and door slamming. This is a clear indication of the failure to recognize authority an order during these meetings. It is also quite unlikely that such meetings met the intended objectives. To avoid recurrence of such scenarios, the company’s president needs to change the way board meetings are held from informal to formal (Diefenbach Todnem, 2012). This will instil a sense of order, and will increase the possibilities of attaining the goals set to be met in the meetings. In the presented case, there is evidence of interference of departmental operations by managers or vice presidents of different departments. An individual from a different department could question an action carried out in another department that has no connection to his. Whereas there is need for cross-functional communication and cooperation within an organization (Hongjun Yajia, 2012), such interferences as those depicted at Casual Togs are destructive. To limit this, the company’s president needs to change the structure of the organization (Deb, 2009). Suggestions to prevent future issues at Casual Togs To prevent future problems from occurring at the organization, it is necessary for Casual Togs to ensure that it makes the necessary adjustments. These include structural changes, management practices and their response to changes taking place in the competitive environment. Suggestions for change are provided in further detail below. Management Practice There are a number of changes that ought to be made in the management practices of Casual Togs. The individual in management that raises concern in the case study is Judy, the vice president. Her aggression towards employees, as well as her interference with operations across all departments within the organization, has to be addressed. Given that she is among the majority shareholders in the company and related to the president, there is no possibility of sacking her from the position she holds. Instead, she needs to be encouraged to attend management seminars so as to improve her employee management approach (Bratton Gold, 2012). Rather than being autocratic in her management and aggressive in communicating with other employees in the organization, she needs to change and become a persuasive or democratic in her management and assertive in communication (Adler, 2013). In persuasive management, managers provide a clear explanation to their employees as to why they have made a certa in decision. In democratic management, employees are allowed to make suggestions in the decision making process, and the opinion with the highest votes is selected (Hill et al., 2014). By being assertive in communication, points or arguments are firmly put across to other employees, but respect is still maintained (Adler, 2013). Cy’s approach of management is too lenient to departmental heads within the organizations. This has also affected the way in which he handles suppliers, who often take advantage of his leniency to secure tenders even though they are supplying products at a higher price. Even though his consultative approach to management allows departmental heads to take part in decision making, there is still a need for him to exercise authority, especially when holding meetings with them (Diefenbach Sillince, 2012). Structural Change Before making a suggestion on the structural changes that ought to be implemented in the organization, it is vital to describe the organizational structure of Casual Togs as depicted in the case study. Based on the informal nature of meetings between departmental heads and the company’s president and the lack of a clear hierarchy of authority in the firm, it can be argued that the organizational structure of the company is adhocratic (Deb, 2009). Even though such a structure is ideal in encouraging creativity and innovation among employees and effectively adjusting with the changes in the market, it also has several demerits. These include a difficulty to solve routine problems that may arise in the organization, an unclear line of authority and high exposure of the organization to risk (Diefenbach Todnem, 2012). With reference to the case study, even though Judy is the vice president, she seems to have more authority that the company’s president, Cy. In this regard, the company needs to consider changing its structure to a more formal and well structured bureaucratic structure (Dervitsiotis, 2011). Even though such structures are known to limit innovation and creativity within the organization, it may be ideal for Casual Togs for a number of reasons. These include easing the decision making process, reduction of the exposure to risk and the acknowledgement of a certain structure of authority that has to be adhered to (Bratton Gold, 2012). Implementing such a structure is likely to eliminate the emotionally charged informal meetings’ scenarios and also the interference of individuals like Judy in all organizational departments. Responding to Changes in the Competitive Environment Based on the fact that the apparels industry is highly competitive and dynamic, it is also necessary for the company to be flexible enough and ready to implement changes that will maintain its relevance to the target markets (Rugman et al., 2012). One of the measures that have to be undertaken to attain this objective is to intensify market research and carry it out on a regular basis. This could be through seeking customer feedback or studying the changing trends through observation. Market research also involves studying the tactics or strategies that are being used by competing companies in the industry (Witell et al., 2011). It is through these market research efforts that the Casual Togs will be able to adjust its product designs and marketing strategies to fit the market preferences while at the same time ensuring that it effectively competes with other players in the market. Maintaining a competitive edge in the industry also depends on the skills that the company has in its human resource force (Dervitsiotis, 2011). It is important for Casual Togs to hire employees that are not only qualified, but also innovative enough to come up with designs that will be well accepted by the target markets. Innovation can also be nurtured among employees in the organization by utilizing appropriate motivational and reward strategies (Wright et al., 2012). Workers at Casual Togs also need to be informed on the inevitability of change in organizations, and why they should always be ready for it. By so doing, resistance to change among employees will be reduced. Some of the changes that may need to be implemented at Casual Togs include technological advancements in the production of its apparel and alteration of product designs to reflect the needs in the market (Myers et al., 2012). Conclusion and Recommendations Conclusion This report has presented a case study analysis of Casual Togs, a fashion business that mainly deals in the manufacture and distribution of women’s apparels. After two decades of operation, the company’s performance in the market dropped due because of a number of reasons, which have been highlighted in the report. One of these is the poor quality of products, which led to an increase in the volume of returned products. It also led to the withdrawal of many old customers. Another issue that has been identified is the failure to keep employees motivated enough to increase their organizational commitment. The causes of these issues at Casual Togs have also been presented in the paper, as well as some suggestions on how the president of the company can make the necessary changes to improve the situation at the company. Suggestions that have been provides comprise of management changes, structural changes and how the company can respond faster to changes and competition in the market. Further recommendations that can improve the company’s brand position are presented hereunder. Recommendations In order for the company to appeal to a wider market and increase its returns, it needs to consider expanding its product line. As opposed to the current products that only target ladies, Casual Togs can also consider introducing men’s and children’s clothes. As presented in the case, the products that the company distributes are mainly shorts, blouses and some knit dresses. Introduction of other female apparel like skirts, trench coats and pants can also be advantageous for the company. The case has also highlighted the high costs of production that the company incurs. Though some of these costs are inevitable, the company can reduce the overall costs by using appropriate lean production strategies, which are aimed to minimize the cost and maximize production. Some of the approaches that can be used include minimization or even elimination of errors in the design and production of products and standardization of work processes. In terms of human resource management, the company needs to ensure that it hires and strives to maintain talented and innovative employees that will contribute towards its progress in the market. Some of the approaches to motivation include offering them a reasonable remuneration and rewarding them for unique contribution. Given that the fashion industry is quite competitive, failure to motivate and retain skilled employees may tempt them to cross over and work for competitor companies, which may be detrimental for Casual Togs. References Adler, G., 2013. Management Communication. New Jersey: Prentice Hall. Bhardwaj, V. Fairhurst, A., 2010. Fast fashion: response to changes in the fashion industry. The International Review of Retail, Distribution and Consumer Research, 20(1), pp.165-73. Bratton, J. Gold, J., 2012. Human Resource Management: Theory and Practice (5th edition). London: Palgrave. Carter, M.Z., Armenakis, A.A., Feild, H.S. Mossholder, K.W., 2013. Transformational leadership, relationship quality, and employee performance during continuous incremental organizational change. Journal of Organizational Behavior, 34(7), pp.942-58. Choi, S., Cheong, K.K. Feinberg, R.A., 2012. Moderating effects of supervisor support, monetary rewards, and career paths on the relationship between job burnout and turnover intentions in the context of call centers. Managing Service Quality, 22(5), pp.492-516. Deb, T., 2009. Managing Human Resource And Industrial Relations. Excel Books. Dervitsiotis, K.N., 2011. The challenge of adaptation through innovation based on the quality of the innovation process. Total Quality Management Business Excellence, 22(5), pp.553-66. Diefenbach, T. Sillince, J.A., 2012. Crossing of Boundaries–Subordinates’ Challenges to Organisational Hierarchy. Research in the Sociology of Organizations, 35, pp.171-201. Diefenbach, T. Todnem, R., 2012. Reinventing Hierarchy and Bureaucracy: From the Bureau to Network Organizations. Bingley: Emerald Group Publishing. Giuliano, L., Levine, D.I. Leonard, J., 2011. Racial Bias in the Manager-Employee Relationship An Analysis of Quits, Dismissals, and Promotions at a Large Retail Firm. Journal of Human Resources, 46(1), pp.26-52. Hill, C., Jones, G?. Schilling, ?M., 2014. Strategic Management: Theory: An Integrated Approach. Mason: Cengage Learning. Hongjun, L. Yajia, G., 2012. Study on Chain Companies Human Resources Management. Information and Business Intelligence, 267, pp.227-32. Lutgen-Sandvik, P. Tracy, S.J., 2012. Answering Five Key Questions About Workplace Bullying How Communication Scholarship Provides Thought Leadership for Transforming Abuse at Work. Management Communication Quarterly, 26(1), pp.3-47. Myers, P., Hulks, S. Wiggins, L., 2012. Organizational Change: Perspectives on Theory and Practice. Oxford: Oxford University Press. Rosenfeld, S.A., 2012. Competitive Manufacturing: New Strategies for Regional Development. New Jersey: Transaction Publishers. Rugman, A.M., Oh, C.H. Lim, D.S., 2012. The regional and global competitiveness of multinational firms. Journal of the Academy of Marketing Science, 40(2), pp.218-35. Talib, F., Rahman, Z. Qureshi, M., 2011. A study of total quality management and supply chain management practices. International Journal of Productivity and Performance Management, 60(3), pp.268-88. Witell, L., Kristensson, P., Gustafsson, A. Lofgren, M., 2011. Idea generation: customer co-creation versus traditional market research techniques. Journal of Service Management, 22(2), pp.140-59. Wright, B.E., Moynihan, D.P. Pandey, S.K., 2012. Pulling the Levers: Transformational Leadership, Public Service, Motivation, and Mission Valence. Public Administration Review, 72(2), p.206–215. Case Study Analysis of Casual Togs There is a wide range of problems that may adversely affect the progress and competitiveness of organizations. These include structural problems, communication, management issues and failure to embrace change. Given that there is no fixed approach to management that is ideal for all organizations, each company has to ensure that it adopts the most ideal approach, which can be determined by several factors in the internal and external factors that are specific to the company (Hill et al., 2014). Businesses also need to ensure that they are flexible enough to promptly change in response to the adjustments that might be taking place in the tastes and preferences of their clients or even the tactics that their competitors in the industry are using. Companies that are not flexible enough might fail to maintain their relevance towards their target market segments and lose their competitive edge (Carter et al., 2013). This report presents a case analysis of Casual Togs, a women’s apparel company that is known for its moderately priced products. Most of the company’s products are blouses, shorts and knit dresses. In the analysis, the report highlights the problems that are being faced by the company and the factors that might have contributed to these issues. The importance of addressing these issues in a business is that it provides a guidance or basis for formulating strategies that will help to improve the company’s performance. The report also provides recommendations for Cy, Casual Togs’ principal stockholder, on the changes that he needs to make in the company. It also provides recommendations on how the company should change its management practice, structure and response to change, so as to avoid a recurrence or the problems it faces. The major problems facing the firm With reference to the case study of Casual Togs, there are a number of problems that are currently being faced by the company. One of these is that many of its products are being returned by consumers because of their low quality. For any business, the quality of products that are offered to clients is among the key attributes that determine its performance in the market (Bhardwaj Fairhurst, 2010). For Casual Togs, this also led to the loss of a major portion of its old loyal consumers. It also posed a challenge to the company in attracting new clients. Consequences of this issue include a drop in the company’s revenue and its overall brand position in the industry. It has also been outlined in the case study that the company also faces stiff competition from companies that have long been in the apparels industry as well as new upcoming ones. Another issue that faces Casual Togs lies in the human resource department. The company has failed to attract the necessary skills for it to run successfully. This is evidenced by the halt in the construction of the company’s distribution centre in the middle of the construction, which was attributed to the fact that the company did not get a qualified person who could supervise the construction project. In addition to this, two of the company’s designers resigned. This contributed to a drop in the company’s overall production in its nine centres by approximately 15%. The fact that Andy Johnson, the company’s budget manager and Sol Green, the market analyst could not speak to one another also clearly depicts a communication flaw among the employees in the firm. Judy, who was the company’s vice president, is also depicted in the case study as being aggressive in her communication with other employees. There are several incidents mentioned in the case study that highlight the failure by a section of the company’s executives and employees to embrace change. For instance, Judy objected most of the proposed changes, arguing that they were either too expensive or that they had been suggested by incompetent individuals. Another incident was when Andy rejected suggestions that were made by Bill Smith, his assistant, on new approaches that could be used in the collation and analysis of daily sales printouts so as to make better sales forecasts. Even though there are several other issues that are faced by Casual Togs in its operations, three main issues have been outlined in this section. These include the decline in the company’s competitiveness, human resource issues and the resistance to change among a section of the company’s staff. Causes of the Problems The first problem about the company is the fact that it is losing its old customers, and more of its products are being returned as a result of either poor quality or late delivery to customers. For any business to effectively win over the loyalty of its target customers, it has to be dependable in terms of the products and services it delivers (Dervitsiotis, 2011). Prolonged incidences of poor quality products and services or inconsistencies tend to repel customers. As earlier mentioned, there is high competition on the apparel and fashion industry, which also increases the purchasing power of buyers. Failure of one company meet consumer expectations, regardless of how slightly the gap may be, will make even the loyal customers to switch brands (Talib et al., 2011). Late delivery of products to customers also denotes the incompetence of the department that is concerned with the delivery of the company’s products. Another issue that is affecting Casual Togs lies in the human resource management approaches. With reference to the case study presented, there is evidence of a lack of equal of opportunities for career advancement in the company. An example is Andy, who had worked with the company for 15 years without any promotion because was not related with the other managers and was also of a different nationality. According to Choi et al. (2012), one of the causes of employee turnover is the failure of organizations to provide all the employees with a chance to attain their ultimate career goals. The aggressive nature with which Judy addresses employees in the organization also intimidates the employees and lowers their self esteem. This has an adverse effect on the organizational commitment of employees and has and ultimately, affects their levels of productivity (Adler, 2013; Lutgen-Sandvik Tracy, 2012). The issue of rigidity and failure to embrace change has also contributed to the problems being faced by Casual Togs. One of the organizational aspects that have led to this is the fact that Cy, the company’s president gave all the departmental heads the freedom to make decisions that they considered to be fit for the organization. Whereas it can be argued as an approach that is relevant to the present-day business environment, it poses a challenge to decision making when rapid change are to be made because the opinions of every departmental supervisor have to be considered (Myers et al., 2012). These factors have affected the effectiveness with which Casual Togs adjusts in response to the changes in the market, leading to its dwindling performance. This shows the need for organizations to be flexible enough to maintain its relevance to the target markets (Dervitsiotis, 2011). This section has presented some of the main factors that have led to the existence of the issues that faced by Casual Togs. These include the failure of the company to adhere to quality in the design of its products and the failure to motivate employees, which adversely affects their levels of commitment. Several measures have to be put in place to ensure that the earlier mentioned issues have been overcome. Suggestions for changes to be implemented by Cy, Casual Togs’ President In regard to the issues that have been earlier identified, there are different approaches that ought to be used to change the current situation of the organization. With regard to the quality issues that have led to a loss of clients by the company and increased returns of goods, the direct measure that has to be taken is to ensure that the designers of the company’s apparel products pay attention to detail so as to enhance the quality of the products (Bhardwaj Fairhurst, 2010). There is also a need to intensify the quality management process to ensure that defective products are minimized (Rosenfeld, 2012). As presented in the case study, market research that is carried out mainly focuses in the levels of sales that should be expected in certain seasons. However, it is also vital for the organization to incorporate the on-going trends in fashion so as to effectively address customer needs (Witell et al., 2011). Human resources in any organization are among the most valuable assets, and have a key contribution towards its overall success. However, it is vital for organizations to motivate them so as to increase their productivity and organizational commitment (Bratton Gold, 2012). One of issues that are evident at Casual Togs is that employees from a certain nationality are more likely to be promoted than the other employees. In this regard, Cy, the company’s president, needs to ensure that an equality policy is implemented to provide all employees with an equal chance of promotion within the organizational ranks (Giuliano et al., 2011). This will not only motivate employees to work more, but will also attract talented job seekers. The management meetings that were held between managers and other departmental leaders within the organization were informal, marred with emotionally charged arguments, shouting and door slamming. This is a clear indication of the failure to recognize authority an order during these meetings. It is also quite unlikely that such meetings met the intended objectives. To avoid recurrence of such scenarios, the company’s president needs to change the way board meetings are held from informal to formal (Diefenbach Todnem, 2012). This will instil a sense of order, and will increase the possibilities of attaining the goals set to be met in the meetings. In the presented case, there is evidence of interference of departmental operations by managers or vice presidents of different departments. An individual from a different department could question an action carried out in another department that has no connection to his. Whereas there is need for cross-functional communication and cooperation within an organization (Hongjun Yajia, 2012), such interferences as those depicted at Casual Togs are destructive. To limit this, the company’s president needs to change the structure of the organization (Deb, 2009). Suggestions to prevent future issues at Casual Togs To prevent future problems from occurring at the organization, it is necessary for Casual Togs to ensure that it makes the necessary adjustments. These include structural changes, management practices and their response to changes taking place in the competitive environment. Suggestions for change are provided in further detail below. Management Practice There are a number of changes that ought to be made in the management practices of Casual Togs. The individual in management that raises concern in the case study is Judy, the vice president. Her aggression towards employees, as well as her interference with operations across all departments within the organization, has to be addressed. Given that she is among the majority shareholders in the company and related to the president, there is no possibility of sacking her from the position she holds. Instead, she needs to be encouraged to attend management seminars so as to improve her employee management approach (Bratton Gold, 2012). Rather than being autocratic in her management and aggressive in communicating with other employees in the organization, she needs to change and become a persuasive or democratic in her management and assertive in communication (Adler, 2013). In persuasive management, managers provide a clear explanation to their employees as to why they have made a certa in decision. In democratic management, employees are allowed to make suggestions in the decision making process, and the opinion with the highest votes is selected (Hill et al., 2014). By being assertive in communication, points or arguments are firmly put across to other employees, but respect is still maintained (Adler, 2013). Cy’s approach of management is too lenient to departmental heads within the organizations. This has also affected the way in which he handles suppliers, who often take advantage of his leniency to secure tenders even though they are supplying products at a higher price. Even though his consultative approach to management allows departmental heads to take part in decision making, there is still a need for him to exercise authority, especially when holding meetings with them (Diefenbach Sillince, 2012). Structural Change Before making a suggestion on the structural changes that ought to be implemented in the organization, it is vital to describe the organizational structure of Casual Togs as depicted in the case study. Based on the informal nature of meetings between departmental heads and the company’s president and the lack of a clear hierarchy of authority in the firm, it can be argued that the organizational structure of the company is adhocratic (Deb, 2009). Even though such a structure is ideal in encouraging creativity and innovation among employees and effectively adjusting with the changes in the market, it also has several demerits. These include a difficulty to solve routine problems that may arise in the organization, an unclear line of authority and high exposure of the organization to risk (Diefenbach Todnem, 2012). With reference to the case study, even though Judy is the vice president, she seems to have more authority that the company’s president, Cy. In this regard, the company needs to consider changing its structure to a more formal and well structured bureaucratic structure (Dervitsiotis, 2011). Even though such structures are known to limit innovation and creativity within the organization, it may be ideal for Casual Togs for a number of reasons. These include easing the decision making process, reduction of the exposure to risk and the acknowledgement of a certain structure of authority that has to be adhered to (Bratton Gold, 2012). Implementing such a structure is likely to eliminate the emotionally charged informal meetings’ scenarios and also the interference of individuals like Judy in all organizational departments. Responding to Changes in the Competitive Environment Based on the fact that the apparels industry is highly competitive and dynamic, it is also necessary for the company to be flexible enough and ready to implement changes that will maintain its relevance to the target markets (Rugman et al., 2012). One of the measures that have to be undertaken to attain this objective is to intensify market research and carry it out on a regular basis. This could be through seeking customer feedback or studying the changing trends through observation. Market research also involves studying the tactics or strategies that are being used by competing companies in the industry (Witell et al., 2011). It is through these market research efforts that the Casual Togs will be able to adjust its product designs and marketing strategies to fit the market preferences while at the same time ensuring that it effectively competes with other players in the market. Maintaining a competitive edge in the industry also depends on the skills that the company has in its human resource force (Dervitsiotis, 2011). It is important for Casual Togs to hire employees that are not only qualified, but also innovative enough to come up with designs that will be well accepted by the target markets. Innovation can also be nurtured among employees in the organization by utilizing appropriate motivational and reward strategies (Wright et al., 2012). Workers at Casual Togs also need to be informed on the inevitability of change in organizations, and why they should always be ready for it. By so doing, resistance to change among employees will be reduced. Some of the changes that may need to be implemented at Casual Togs include technological advancements in the production of its apparel and alteration of product designs to reflect the needs in the market (Myers et al., 2012). Conclusion and Recommendations Conclusion This report has presented a case study analysis of Casual Togs, a fashion business that mainly deals in the manufacture and distribution of women’s apparels. After two decades of operation, the company’s performance in the market dropped due because of a number of reasons, which have been highlighted in the report. One of these is the poor quality of products, which led to an increase in the volume of returned products. It also led to the withdrawal of many old customers. Another issue that has been identified is the failure to keep employees motivated enough to increase their organizational commitment. The causes of these issues at Casual Togs have also been presented in the paper, as well as some suggestions on how the president of the company can make the necessary changes to improve the situation at the company. Suggestions that have been provides comprise of management changes, structural changes and how the company can respond faster to changes and competition in the market. Further recommendations that can improve the company’s brand position are presented hereunder. Recommendations In order for the company to appeal to a wider market and increase its returns, it needs to consider expanding its product line. As opposed to the current products that only target ladies, Casual Togs can also consider introducing men’s and children’s clothes. As presented in the case, the products that the company distributes are mainly shorts, blouses and some knit dresses. Introduction of other female apparel like skirts, trench coats and pants can also be advantageous for the company. The case has also highlighted the high costs of production that the company incurs. Though some of these costs are inevitable, the company can reduce the overall costs by using appropriate lean production strategies, which are aimed to minimize the cost and maximize production. Some of the approaches that can be used include minimization or even elimination of errors in the design and production of products and standardization of work processes. In terms of human resource management, the company needs to ensure that it hires and strives to maintain talented and innovative employees that will contribute towards its progress in the market. Some of the approaches to motivation include offering them a reasonable remuneration and rewarding them for unique contribution. Given that the fashion industry is quite competitive, failure to motivate and retain skilled employees may tempt them to cross over and work for competitor companies, which may be detrimental for Casual Togs. References Adler, G., 2013. Management Communication. New Jersey: Prentice Hall. Bhardwaj, V. Fairhurst, A., 2010. Fast fashion: response to changes in the fashion industry. The International Review of Retail, Distribution and Consumer Research, 20(1), pp.165-73. Bratton, J. Gold, J., 2012. Human Resource Management: Theory and Practice (5th edition). London: Palgrave. Carter, M.Z., Armenakis, A.A., Feild, H.S. Mossholder, K.W., 2013. Transformational leadership, relationship quality, and employee performance during continuous incremental organizational change. Journal of Organizational Behavior, 34(7), pp.942-58. Choi, S., Cheong, K.K. Feinberg, R.A., 2012. Moderating effects of supervisor support, monetary rewards, and career paths on the relationship between job burnout and turnover intentions in the context of call centers. Managing Service Quality, 22(5), pp.492-516. Deb, T., 2009. Managing Human Resource And Industrial Relations. Excel Books. Dervitsiotis, K.N., 2011. The challenge of adaptation through innovation based on the quality of the innovation process. Total Quality Management Business Excellence, 22(5), pp.553-66. Diefenbach, T. Sillince, J.A., 2012. Crossing of Boundaries–Subordinates’ Challenges to Organisational Hierarchy. Research in the Sociology of Organizations, 35, pp.171-201. Diefenbach, T. Todnem, R., 2012. Reinventing Hierarchy and Bureaucracy: From the Bureau to Network Organizations. Bingley: Emerald Group Publishing. Giuliano, L., Levine, D.I. Leonard, J., 2011. Racial Bias in the Manager-Employee Relationship An Analysis of Quits, Dismissals, and Promotions at a Large Retail Firm. Journal of Human Resources, 46(1), pp.26-52. Hill, C., Jones, G?. Schilling, ?M., 2014. Strategic Management: Theory: An Integrated Approach. Mason: Cengage Learning. Hongjun, L. Yajia, G., 2012. Study on Chain Companies Human Resources Management. Information and Business Intelligence, 267, pp.227-32. Lutgen-Sandvik, P. Tracy, S.J., 2012. Answering Five Key Questions About Workplace Bullying How Communication Scholarship Provides Thought Leadership for Transforming Abuse at Work. Management Communication Quarterly, 26(1), pp.3-47. Myers, P., Hulks, S. Wiggins, L., 2012. Organizational Change: Perspectives on Theory and Practice. Oxford: Oxford University Press. Rosenfeld, S.A., 2012. Competitive Manufacturing: New Strategies for Regional Development. New Jersey: Transaction Publishers. Rugman, A.M., Oh, C.H. Lim, D.S., 2012. The regional and global competitiveness of multinational firms. Journal of the Academy of Marketing Science, 40(2), pp.218-35. Talib, F., Rahman, Z. Qureshi, M., 2011. A study of total quality management and supply chain management practices. International Journal of Productivity and Performance Management, 60(3), pp.268-88. Witell, L., Kristensson, P., Gustafsson, A. Lofgren, M., 2011. Idea generation: customer co-creation versus traditional market research techniques. Journal of Service Management, 22(2), pp.140-59. Wright, B.E., Moynihan, D.P. Pandey, S.K., 2012. Pulling the Levers: Transformational Leadership, Public Service, Motivation, and Mission Valence. Public Administration Review, 72(2), p.206–215.